Newcastle’s problem in the transfer market? They may have too much money

ByRichard C. Sloan

Jan 27, 2022

Newcastle United intend to be the kind of club that can do the biggest business in football, but they can get by in ways they don’t really want to.

If the club agrees to Manchester United’s demands for Jesse Lingard, which involves a £12million bonus if Newcastle remain standing, it would be worth £1million a week for four months. That would make the 29-year-old the most expensive player in the world, at least until May.

Newcastle are reluctant to pay this, especially with how they feel treated in the general market. They are quoted at higher prices and are used as leverage in negotiations.

Frankly speaking, everyone can see them coming.

This can apply in two ways, however.

It’s not just about extracting as much money as possible from Newcastle now. It’s about the future and what the Saudi-owned club can become.

Given Lingard scored nine goals in 16 Premier League games for West Ham United last season, the Old Trafford hierarchy are confident the 29-year-old can keep Newcastle in place.

They naturally believe that it has an additional value of its own. The right investment could now be worth more than £100m to Newcastle this summer, not to mention the priceless value of being able to make this project work properly within the Premier League. Relegation, on the other hand, could cause a lot more problems than just delays.

So the question Old Trafford officials posed to Newcastle is how much survival is worth to them.

It’s a shame it’s Lingard in the middle of it all. He’s been a loyal United player for 21 years, and everyone who knows him says he’s a good lad, who really wants to play football now and further his career.

United’s refusal to sell to Champions League rivals such as West Ham or Tottenham Hotspur has essentially left them with Newcastle as their only option for this season. There is also a belief on his side that part of it is that United are looking to claw back value as he lets his contract run out.

This goes hand in hand with a school of thought that the Old Trafford hierarchy have changed their selling strategy, which will also apply to players like Donny van de Beek. They know the value of staying in the Premier League is so huge, and at least half the clubs are so desperate to stay there, that they can charge exorbitant prices.

Donny van de Beek could also leave Old Trafford this month

(Manchester United via Getty Image)

This ties back to a comment that was made in discussions around Lingard that Newcastle – despite all their complaints – want ‘diamonds for coal prices’. There have also been reminders that Newcastle themselves quoted £50m for Sean Longstaff a few years ago. Old Trafford officials say they have been quoted at such prices for years, and this is the new reality Newcastle have to get used to. It’s another price to be so rich.

Others around the Premier League think it’s about even more than that – and a broader vision of the new Newcastle.

While Manchester United insist they are only looking after their own interests and seeking to recoup their fair value, more than a few in-game sources say this is an area where the interests of top clubs clash. align.

The argument is that they know Newcastle can be a real threat in the future, and that relegation would delay the project – maybe even derail it. As such, they are not going to make anything easier for them.

Bruno Guimaraes of Lyon and Diego Carlos of Sevilla are also targeted

(AFP via Getty Images)

That doesn’t mean it’s the case with Manchester United. They just want what they see as value, and some in the industry think that’s a very sensible approach. As one online personality put it, “it’s one of the smartest decisions United have made in years.”

Again, they know Newcastle are coming, like a lot of the game.

The truth is, no one in Europe makes it easy for them, and that doesn’t just apply to the prices listed. Even Lyon were tough in negotiations for Bruno Guimaraes.

On the other side, sources claim Newcastle ‘are now fully aware of how hated they are’.

It didn’t take much to figure it out. The biggest question to answer now, it seems, is how much their survival is worth.

It can take the kind of deal they would normally dream of, but not in this way.